Mazda CX50 Launch Shoot

I teamed up with my regular collaborators, Dandelion + Burdock, after they were commissioned by Set Creative to create a series of immersive, interactive backgrounds for the Mazda CX50 launch event. Filmed on a virtual production stage, Mazda’s new vehicle was placed in vibrant forest settings, while presenters appeared in design rooms with breathtaking alpine views.

All content was designed and created in-house to run in real-time using Unreal Engine. The project demanded dynamic lighting and weather conditions, as the forest scenes needed to shift between Summer and Winter states. The use of an LED screen enabled an entirely immersive shoot, capturing reflective surfaces and glass windows in-camera, without the need for extensive post-production work.

The result was a visually striking and confident production, presenting the Mazda CX50 in beautiful natural environments, brought to life with cutting-edge real-time technology.