Jack Jones - Miller Amplified

Jax Jones and Miller Genuine Draft collaborated to create a truly exceptional performance for the first of a series of events for Miller Music Amplified.

Jax Jones performed a 45 minute house music set in front of a series of virtual Extended Reality (xR) scenes.

Produced and Engineered by Bild Studios, dandelion + burdock created a Hong Kong city skyline scene for Jax to perform against. Led by Motion Director Dickon Knowles, the content team created this vibrant night time scene which depicts a neon lit street with skyscrapers in the background and atmospheric fog in the foreground.

Filmed at MARS Studios, the new state-of-the art xR and Virtual Production Studio based in London, the virtual scene was mapped to their large LED stage combining Mo-Sys camera tracking with xR workflows powered by disguise.

Shot by longtime collaborator and friend James Medcraft the vibrant performance was streamed to Youtube.